Trademark FAQs - related questions & answers

Question: Why should a start-up company care about trademarks

Answer:
Although their first product launch may be years away, new companies need to pay attention to trademark protection. Trademark rights in a company or product name should be locked up as soon as possible.

Question: What should I look for while searching for a logo?

Answer:
If your mark incorporates a design or logo you must search for trademarks that might be confusingly similar. Use the index in the back of the Design Code Manual to locate the appropriate six-digit code.

Question: Do I have to register my trademark?

Answer:
No, but federal registration has several advantages, including notice to the public of the registrant's claim of ownership of the mark, a legal presumption of ownership nationwide, and the exclusive right to use.
 

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